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Middle Market Broking Solutions

Strategic innovations and unique approaches to the market creating a sustainable competitive advantage and delivering industry-leading growth.

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We design and deliver solutions that manage risk, consistently and efficiently to protect and strengthen institutions and individuals.

Middle Market Broking Solutions consistently and efficiently provides innovative products supported by aggregation along with industry-based consultancy and targeted analytics to deliver comprehensive solutions to the middle market customer.

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Strategic innovation

Quick overview of Willis Towers Watson’s full-service offerings for the middle market

Middle Market Broking Solutions primarily consists of:


Willis Towers Watson Panels brings together our deep technical expertise and strategic market relationships to offer unique, best in class insurance products. Through Panels, our markets commit to pre-agreed terms, conditions and capacity for a defined line of business, class or industry.

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Differentiated Broking Solutions (DBS)

Differentiated Broking Solutions consistently delivers standardized elevated coverage, measurable enhanced service levels, efficient market engagement and clear differentiation from our competitors. Bring our unparalleled resources and technical expertise to bear on every deal, creating a defined value proposition for all middle market clients.

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Homestead Group Captive

Homestead eliminates standard market volatility and grants members ownership in the underwriting profits normally retained by the insurance company. The innovative program provides long-term cost savings through dividends, greater impact and efficiency in claims handling, and control over all administrative program decisions.

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Virtual Industry Specialization

Our Middle Market Industry Specialization team delivers superior results to our clients' business and Risk Management needs through deep industry-specific expertise.

We are regionally based brokers who work with dedicated industries to provide tailored coverage to best protect clients' assets, build tailored coverage, and secure the most favorable terms from the marketplace.

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Select Broking and Consortium

Our Select Consortium, a closed-market aggregation strategy for core lines of business (Property, General Liability, Business Auto, Workers Compensation, Umbrella) provides a consistent and efficient process of transacting and centralizes broking needs to create a consistent approach to engaging carriers and leveraging WTW’s broking relationships.

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