What is an affinity insurance program?
Your customers already trust your brand. WTW Affinity helps you build on that trust by offering relevant insurance protection through models that best suit your organization. They can be offered within a purchase journey or digital platform, as an optional add-on, included as a benefit or delivered through automotive, finance, travel, retail and membership relationships.
We combine insurance expertise, technology, distribution, program administration and data analytics to help you design, launch and manage affinity insurance programs. Together, we can strengthen loyalty, create new revenue opportunities, differentiate you from competitors and customer experience.
Make insurance part of the experience
Insurance shouldn’t feel like an interruption. Done well, affinity insurance can become a natural, well-timed and seamless part of the customer experience.
WTW Affinity works with organizations whose core business isn’t insurance, helping them offer relevant protection to customers, members, employees, franchisees or business partners. Programs can be embedded into digital journeys, offered at point of sale, included as a benefit or delivered through existing customer channels.
For your customers, this means protection that’s easier to access, more relevant and available when they need it. For your organization, it can strengthen customer loyalty, differentiate your offering and create new recurring revenue streams.
What can we help you achieve?
Strengthen customer loyalty
Offer relevant protection through the channels your customers already use and at key moments in their journey, helping you strengthen relationships and meet customers’ needs
Create new revenue opportunities
Develop affinity or embedded insurance programs that can generate additional and recurring revenue
Differentiate and protect your proposition
Build a more comprehensive offering around your core products and services, with insurance journeys designed to feel timely, relevant and aligned with your brand experience
Move faster with confidence
Access WTW’s insurance, technology, operational and regulatory expertise to support program design and delivery
How affinity insurance can work
WTW supports a range of models depending on your customers, channel and commercial goals:
- Embedded insurance at point of sale
- Optional add-on protection
- Bundled or sponsored cover
- Co-branded insurance propositions
- Member or association programs
- Commercial programs for franchisees, suppliers or business partners
- Direct-to-consumer insurance propositions
