NEW YORK, October 14, 2025 – The Thinking Ahead Institute (TAI) has released its landmark Global Wealth Study 2025, offering a comprehensive view into the evolving priorities, risks, and strategies shaping the global wealth management industry. Based on insights from 250 professionals across 151 wealth firms in 27 countries, and managing $15.1 trillion in assets, the study reveals a sector in transition, driven by demographic shifts, technological disruption, and a renewed focus on values-based investing.
Private market allocations not rising as quickly as anticipated
Despite innovation around private markets solutions for wealth clients such as European Long Term Investment Funds (ELTIFs) in Europe, Interval Funds in the US, and Long Term Asset Funds (LTAFs) in the UK, the Global Wealth Study finds that wealth firms do not expect this to result in any significant change in overall client portfolio allocation across all four regions over the next two to three years.
High fees and lack of transparency were two of three major concerns cited for not allocating more to private markets. High fees led as the key issue in North America and Europe, while in the UK, limited liquidity was the number one hurdle to faster take up of private markets allocations.
Perhaps because of this complexity, the TAI’s research finds that when wealth firms do allocate to private market investments they tend to outsource allocation decisions to external specialists. 46% of wealth firms surveyed largely or entirely outsourced their private markets allocations, compared to only 27% and 23% of respondents for listed bonds and equities, respectively.
The study also reveals that current wealth portfolio allocations vary significantly across regions. For example, an investor base of primarily high net worth individuals in Asia Pacific and Continental Europe allocated a greater proportion to private markets, at 40% and 34% respectively, while the same group in UK and North America allocated just 24% and 26% each. The UK and North America instead have a far higher weighting to public equities, at over half (54% and 51% respectively) of their total portfolio allocations.
Over the next few years, investors are also expecting a significant shift in asset allocations among target geographies, with 84% expecting to allocate more to Europe, 78% expecting to increase allocations to Asia Pacific, and 63% targeting North America.
The inter-generational wealth transfer
With sources of wealth beginning to shift, regional differences are further highlighted as wealth firms service an evolving client base. Clients in APAC and Continental Europe primarily derive their wealth from business ownership at 76% and 67% respectively, whereas in the UK and North America, 77% and 69% of clients’ wealth is sourced through inherited assets. Together with financial investments, these factors form the top three sources of wealth globally.
This is gradually evolving as inheritance shifts the attitudes of wealth clients, and wealth firms’ report a need to tailor their services to support intergenerational transfer, tax efficiency, and long-term portfolio stability while preparing for a more digitally engaged and values-driven client base.
For wealth firms aiming to tailor their services in this way, the study finds that the resources and strategic support most valuable to managing intergenerational transfer includes: tax-efficient investment structures (54%), portfolio design and asset allocation (43%), and customized intergenerational wealth strategies (34%). Given the limitations of wealth managers to resource this internally, it is becoming increasingly important for firms to evolve their services, drawing upon external support where possible.
While wealth accumulation remains a dominant theme, firms are increasingly recognizing the importance of preserving capital amid rising macroeconomic and geopolitical risks.
Clients also show increasing interest in aligning their investments with personal values, particularly around sustainability and impact, and expect wealth firms to offer tailored advice, digital tools, and strategic support that reflect these evolving priorities.
