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Video

From vulnerability to resilience: Managing active assailant risk

October 1, 2025

In this video, explore how organizations can proactively prepare for and respond to active assailant threats.
Crisis Management|Risk and Analytics
N/A
How to protect your organization from an active assailant

Ivy Woodward, Senior Associate on WTW's Crisis Management team, outlines three key steps.

Traditional insurance can fall short in addressing the full impact of active assailant events. This video explores how organizations can take a proactive, holistic approach to preparedness, crisis response, and victim care.

Transcript

IVY: With year-on-year increases in the number of active assailant attacks, organizations may find themselves under growing pressure to rethink how they address this risk.

The impact of these tragedies extends beyond the narrow focus of traditional insurance, leaving risk managers in search of a proactive, strategic approach – one that helps to both effectively prepare for, and mitigate the outcome.

Here are three ways to protect your organization beyond active assailant insurance:

Step one: Take steps to prepare. With access to actionable intelligence, loss-mitigation strategies, and ongoing advisory support, vulnerabilities can be addressed before they escalate into crises.

Step two: Have crisis management professionals accessible. The support of an experienced team will ensure that the right decisions are made, as you navigate through a tumultuous path

And step three: Provide comprehensive victim care. From emergency medical costs to long-term counselling, a holistic approach will ensure that your most important asset is treated with the utmost care and sensitivity.

Resiliency in the face of an active assailant threat demands proactivity. By combining robust preparation, effective response, and lasting recovery, organizations can shield their bottom line, protect their reputation and get back to business as soon as possible.

Disclaimer

WTW hopes you found the general information provided here informative and helpful. The information contained herein is not intended to constitute legal or other professional advice and should not be relied upon in lieu of consultation with your own legal advisors. In the event you would like more information regarding your insurance coverage, please do not hesitate to reach out to us. In North America, WTW offers insurance products through licensed entities, including Willis Towers Watson Northeast, Inc. (in the United States) and Willis Canada Inc. (in Canada).

Contacts


Head of Crisis Management, North America

Bryce Elliot
Associate Broker

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