How Citizens Bank tailors the benefits enrollment experience through personalized wellbeing

Transcript

But I think about wellbeing and we think about supporting our total colleague. It really goes back to creating an experience where we are bringing forward and bringing to light the tools and resources that potentially, our colleagues don't even know that we built. So when we surround our enrollment experience with our wellbeing narrative, which really is infusing healthy habit into the fabric of our organization, right.

Part of that is really creating a level of simplicity and personalization. So the more that we are able to personalize the content for our colleagues and allow them to tap into those resources that really make sense to them, we are really able to showcase our support for their specific wellbeing.