My dad always said, “If you’re going to do something, do it right the first time.” I think that lesson holds true on just about everything I do. Well, except for my handyman skills. I know my limits and sometimes I’ll fix something so that it’s ‘good enough.’ It’s not that what I’m doing is necessarily wrong, but I know there’s likely a better solution for my problem and it usually requires that I hire someone for the job.
I hear the same thing from organizations when we talk about communicating their total rewards programs. Almost always, organizations commonly describe what they're trying to achieve in communicating about their total rewards programs:
Like my handyman shortcuts, many organizations use solutions that don’t quite meet all of their communication objectives such as:
These solutions may indeed be 'good enough,' but they don't tell the whole story of the value of your total rewards programs.
In today’s environment, more employers are communicating their total rewards programs in a comprehensive way. The WTW 2022 Pay Clarity Survey found that 52% of respondents use “total rewards statements” with another 33% either planning to use or considering use of total rewards statements to communicate their pay programs. Total rewards communications are no longer nice to have. They are required to attract and retain key talent.
When evaluating total rewards communication solutions, make sure your provider brings together personalized content and data to create an interactive and immersive total rewards experience. The ideal experience should include:
Combining relevant content and data into one solution gives you the best chance of meeting your communication objectives and changing employees' behaviors and perceptions. A dynamic total rewards experience that provides employees with real-time access to information on the full suite of the programs they're eligible for and participate in is one such example.
If you don't capture and convey information on your full total rewards portfolio to your workforce, you're only telling part of the story, which is sort of like my drywall repair skills. Good enough, but certainly not great.