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Article | Executive Pay Matters North America

The CV Trap: Why companies must hire for potential, not pedigree

By Shai Ganu | April 6, 2026

The next global leader may already be in your organization. We will only find them if we stop mistaking the CV for the person.

There is a quiet, polite crisis unfolding in many talent ecosystems worldwide. It does not make headlines; in fact, it is routinely dressed up as prudence, rigor, and sound governance. But our systematic preference for people who look right on paper over unconventional talent that can help solve for the future is one of the more consequential stewardship challenges.

Governments and business leaders globally have placed artificial intelligence at the center of growth strategies, announcing sector-focused AI “missions” and national councils to drive them. The ambition is explicit: economies must not merely adapt to disruption, but lead it.

Technology strategy alone will not determine whether that ambition succeeds. Talent strategy will. The guidance is clear: adapt, compete, and move forward with confidence. But it leaves employers with a question we seldom ask honestly: are our hiring practices and our invisible credentialism built for the future — or are we caught in the CV (or what many North Americans would call the resumé) Trap?

The fallacy of ‘directly relevant’ experience

Walk into many private equity firms and you will find a familiar talent profile: CFA holders, accounting alumni, former bankers — all excellent on paper. Yet the industries these funds invest in are complex operating systems. An operator who has built a manufacturing network across regions, or run clinical operations for a hospital group, can bring insight that no spreadsheet can replicate. Too often, that person does not even get the interview.

Investment committees have rejected operators with hard-won sector judgment because they “lacked transaction exposure”, while approving candidates who had modelled industries they had never worked in. This pattern repeats across sectors. Product roles are reserved for engineers; professional services firms prefer former consultants; HR functions are staffed almost exclusively by career HR professionals — despite the reality that some of the most transformative people leaders have been seasoned P&L owners who, viscerally, understand the link between human performance and business outcomes.

We have institutionalized a simple equation: directly relevant education plus directly relevant experience equals “qualified candidate”. Everything else equals risk. The cultural roots of this are well understood. When in doubt, hire the person who has already done the job. It is a risk management heuristic masked as talent strategy.

What the world’s best talent markets know

In dynamic talent markets, domain-switching is not merely tolerated; it is treated as evidence of range and adaptive capacity. Brian Chesky trained as an industrial designer, and went on to build Airbnb into one of the most disruptive hospitality businesses in the world, precisely because he saw the industry through a guest’s eyes rather than a hotelier’s. When Chanel appointed Leena Nair — formerly Unilever’s CHRO — as global CEO in 2021, the move was widely described as unconventional. It has since proven visionary.

Take also the case of DBS’s transformation under Piyush Gupta, which was built on a deliberate mixing of technologists, data specialists and business leaders — engineers working alongside bankers, not downstream as an IT service. The point is not that experience is irrelevant, but that aptitude and judgment travel.

Direct experience is valuable; but in fast-changing systems, it decays faster than curiosity, pattern recognition, and learning agility.

The classroom is the root

Education systems worldwide have delivered extraordinary outcomes. Yet they have historically rewarded students who optimize for examinations more than those who navigate ambiguity, synthesize across disciplines, and solve real problems. We produce technically proficient graduates — but do we produce enough creatively adaptive thinkers?

There are promising departures from convention. For example, specialized high schools of mathematics and science do not merely teach STEM; they train students to apply rigorous scientific and mathematical thinking to real-world problem solving. The habits of mind they build — cross-disciplinary reasoning, intellectual risk-taking, comfort with uncertainty — are precisely what the next economy will reward. The question is whether we have the institutional courage to let such models reshape the mainstream, rather than remain admired exceptions.

Augmentation key to workforce effectiveness

AI strategies worldwide are not about jobless growth. AI is meant to augment human capability, not replace it; productivity gains should translate into better jobs and wages.

That changes what “good hiring” means. Technology will undoubtedly reshape work. But the more important question is how organizations redesign roles around what humans uniquely contribute. Too many workforce conversations still revolve around cost optimization, headcount ratios and efficiency targets. Those matter, but they are no longer sufficient. The organizations that thrive will pursue a dual mandate: drive efficiency while deliberately building Human + AI capability that expands problem-solving capacity.

If economies are to turn AI into a competitive advantage, companies must rethink how they evaluate talent. We need teams structurally equipped to solve problems that do not yet exist. That requires a different philosophy — one that hires for learning agility and judgment, not just yesterday’s job description. One that sees a career pivot not as a red flag, but as evidence of range.

Stop mistaking the CV for the person

The irony of the CV Trap is that in screening for safety, we create fragility. We build organizations full of people who have all looked at the world from similar lenses, trained in similar frameworks, validated by similar institutions. And then we wonder why our strategic thinking feels incremental, or why our boards may not have genuine diversity of thought, or why our most talented people quietly take their energy elsewhere.

In many cases, the answer is uncomfortable but simple: we hired for familiarity, and mistook it for competence.

Every worker willing to adapt and learn should be able to secure a good job and earn a good living. That is a promise worth making — and employers must help honor it. Are we willing to look at the candidate who took a detour, switched industries, or built something unconventional, and see potential rather than risk?

We cannot afford the waste of the CV Trap. In a world being reshaped by AI, deglobalization, and profound workforce disruption, our only sustainable edge is human capital — and human capital is not a credential, it is a capability.

The next global leader may already be in your organization. We will only find them if we stop mistaking the CV for the person. The stewardship question for boards and leadership teams is straightforward: which risks are we really managing — the organization’s short-term comfort, or its long-term competitiveness?

Good governance manages risk; but true stewardship expands possibility. And while it is tempting to sort people neatly into pigeonholes, the most capable individuals rarely stay confined there. The pigeonhole may be comfortable; but the sky is limitless.

A version of this article first appeared in the Business Times in Singapore on March 19, 2026

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