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Affinity InsurTech Solutions for Energy Utilities

The energy utilities industry has been long steeped in intense competition, high customer attrition and soaring acquisition costs. The increase in demand for more energy-efficient solutions and the development of the ‘connected home’ has created a new wave of industry disruption, magnifying the challenging market conditions and making essential for energy utilities to identify alternative ways to boost profits.

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The current industry landscape, although offering an abundance of new opportunities for energy utilities, continues to place extreme pressure on profit margins and the delicate balancing act of being able to transform business operations whilst continuing to acquire and retain customers.

of the largest utility companies in the world work with us.

Willis Towers Watson Affinity partners with energy utilities to design and deliver effective Affinity insurance programs that align with their core business strategy to drive customer loyalty and boost profit margins.

Insurance Solutions Enabled by Technology

Our Affinity technology platform integrates with energy utilities’ existing systems to deliver insurance solutions to end-customers through a variety of distribution channels, either as a standalone product or bundled as a free perk of their energy service.

Affinity Technology for Energy Utilities

You can find out more about our proprietary technology on the Affinity Technology Platform page. Alternatively, you can get in touch with us if you would like to see a demo of the platform.

Affinity Success Stories

Take a look at a case study for real-life examples of our capabilities in action.

Case Study - Bill Payment Protector

Our client, a leading electricity supplier with global operations, approached us to help them deliver an effective Affinity insurance program that would provide a vital ancillary revenue stream and increase profitability.

After working with Willis Towers Watson Affinity, our client achieved:

customers taking up our energy advisory and home IT support
revenue in 5 years
customers signing up for bill payment protection insurance
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