In today’s world, reputation is more than an intangible – it’s a real business asset. If it’s damaged, the financial impact can be deep, affecting sales, stock prices and company valuations.
Reputation risk is now among the top 10 in most risk registers. [1] But many businesses find it hard to quantify and therefore, difficult to protect against.
This can leave you exposed not just to losses, but also fiduciary risk, as investors and regulators increasingly expect directors to anticipate and prevent foreseeable events.
Innovative reputation risk model with granular insights
Our Reputation Risk Quantification Model marks a step change in this process. It allows you to model the frequency and severity of likely sources of reputational threats through ground up, granular modeling.
Drawing on rich datasets from our risk intelligence partner Polecat, the model uses detailed risk analytics to calculate the impact on sales and profits across a range of negative event scenarios.
This can put real numbers behind reputation risk and enable more informed decisions and proactive risk management, grounded in data.
Disclaimer
WTW hopes you found the general information provided here informative and helpful. The information contained herein is not intended to constitute legal or other professional advice and should not be relied upon in lieu of consultation with your own legal advisors. In the event you would like more information regarding your insurance coverage, please do not hesitate to reach out to us. In North America, WTW offers insurance products through licensed entities, including Willis Towers Watson Northeast, Inc. (in the United States) and Willis Canada Inc. (in Canada).
