ARLINGTON, VA, June 21, 2021 — Willis Towers Watson (NASDAQ: WLTW), a leading global advisory broking and solutions company, today announced the launch of Anhelo, a new offering dedicated to helping the Latino community navigate the complexities of Medicare.
Coming at a critical moment in the lives of Hispanic Americans, who face compounding health disparities as well as new challenges brought by the COVID-19 crisis, Anhelo begins its mission to support an underserved market. According to U.S. census data, the number of Hispanics who qualify for Medicare is accelerating every year, yet nearly 70% of Latino adults have little to some knowledge of Medicare programs. Driven by a passion for accessibility and education, Anhelo is a company solely developed and designed for the Latino community.
To demonstrate its commitment to the Hispanic community, Anhelo has selected Dr. Juan Rivera as its official brand ambassador. Dr. Rivera is a board certified physician and the well-respected chief medical correspondent at Univision.
“I am excited to be partnering with Anhelo, addressing a long-standing pain point for this population. Anhelo will help our Hispanic seniors understand their available health care alternatives in a simple way, completely serviced in Spanish by a team who truly understands them,” said Dr. Rivera. “This is a game changer that will help this community get the care that they deserve.”
Anhelo evokes the dream of living a healthy and complete life, long into retirement. “We recognized there was an unmet need and deep desire for the elderly to be heard in this community and for their unique requirements to be taken into account when reviewing their Medicare options,” said Denira Borrero, managing director of Anhelo. “Anhelo is not about transactions but rather about empowering Latinos with accurate information in their native language to help them make the best decision for them and their family.”
At Anhelo, customers are treated like familia. With one call, they will get answers to all their questions and understand their Medicare coverage options. Anhelo’s Customer Care team is committed to ensuring plan holders take advantage of the benefits available to them and that the plan selected meets their needs with check-ins throughout the year.
Anhelo’s representatives are available beginning today and can be reached via phone at +1 800 372 9340. Additional information can be found online at AnheloSalud.com.
Anhelo is a Medicare insurance agency providing 100% in-culture and in-language resources serving the Latino community. Through dedicated information and enrollment support in Spanish, our licensed insurance agents compare Medicare Advantage plans from the largest carriers in the U.S. to help seniors find the best plan for their specific needs. For more information, visit AnheloSalud.com.
Willis Towers Watson (NASDAQ: WLTW) is a leading global advisory, broking and solutions company that helps clients around the world turn risk into a path for growth. With roots dating to 1828, Willis Towers Watson has 45,000 employees serving more than 140 countries and markets. We design and deliver solutions that manage risk, optimize benefits, cultivate talent, and expand the power of capital to protect and strengthen institutions and individuals. Our unique perspective allows us to see the critical intersections between talent, assets and ideas — the dynamic formula that drives business performance. Together, we unlock potential.
