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Article | Global Markets Overview

Global Markets Overview: July 2025

By David Hoile | July 28, 2025

Exploring the four big macro questions related to U.S. trade policy.
Investments|Retirement
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In this month’s video, we dive into four big macro questions surrounding U.S. trade policy.

Global Markets Overview: July 2025
Exploring the four big questions related to U.S. trade policy.
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    Global Markets Overview: July 2025

    Exploring the four big macro questions related to U.S. trade policy.

    U.S. trade policy: The four big macro questions

    1. 01

      What are the main priorities of the U.S. government when it comes to trade?

      First, increasing national and economic security, which can be partially achieved through trade restrictions on goods ranging from aluminium and batteries, through to technology products and transportation. Second, encouraging production operations to move to the US. Third, reducing or eliminating US trade deficits with various countries. Fourth, raising tax revenues from tariffs to pay for the One, Big Beautiful Bill tax cuts and spending changes. What do these mean? A U.S. "tariff wall" will be sustained throughout the current U.S. administration and most likely beyond it.

    2. 02

      The 90-day pause on high "reciprocal" tariffs for many countries was due to expire on July 9, what has happened?

      The "reciprocal" tariff deadline has been extended to August 1. President Trump has issued letters to 20+ countries – most importantly Japan, South Korea, and Brazil – stating the U.S. would impose tariffs from 25% to 50% unless those countries make concessions. Separately, a 50% copper tariff will come into effect on August 1 and we expect announcements of industry tariffs, especially pharma and semiconductors/electronics) soon. The overall outcome is becoming clearer: a 10% baseline tariff on all countries, higher rates for some (mostly smaller) countries, targeted sectoral tariffs, and the U.S. trying to stop China exports being re-routed through other countries. This leads to: a c. 16% U.S. effective tariff rate, challenges for comprehensive U.S.-China and U.S.-EU deals, and a headwind to business confidence, capex, and trade.

    3. 03

      You expect U.S. and global growth to slow in the second half of 2025, but it has been resilient so far. And you expect U.S. inflation to rise, but it hasn't risen much so far. Are you sure you are right?

      U.S. GDP for the 2nd quarter will be released in a couple of weeks and is likely to be strong, but it is a lagging number. U.S. core PCE inflation was 2.7% in May (vs. 2.6% in April). The largest tariff increases were only in early April, the front loading of purchases and imports before tariffs came into effect, and businesses waiting to see what tariffs would stick, all explain the moderate growth and price impacts so far. However, the latest statistics indicate household spending is slowing, business are drawing down inventories, and companies are likely to pass through price increases gradually. We still expect U.S. real GDP growth to slow to around 1% – below trend growth but above recessionary conditions – and U.S. core inflation to rise to around 3-3.5% by the 4th quarter.

    4. 04

      What does this mean for your outlook for financial assets?

      In summary, we are negative on the U.S. dollar, neutral on equities and credit, and positive on selective government bonds.

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    Video transcript

    Global Markets Overview: July 2025

     

    TESSA MANN: What do investors need to know about the current US tariffs? The US aggregate tariff rate, the effective tax rate companies pay for importing goods, has increased materially over the year to date to around 16%. Instituting these tariffs, we believe, has four aims by the US administration, firstly, to increase national and economic security, which can be partially achieved through trade restrictions on goods ranging from aluminum and batteries through to technology products and transportation.

    This helps to protect the competitive moat of mega-cap tech companies. Secondly, encouraging production operations to move to the US by making import goods more expensive thereby increases the relative attractiveness of domestic manufacturing. Thirdly, reducing or eliminating US trade deficits with various countries aims to increase US independence and boost local industry. Finally, raising tax revenues from tariffs pays for some One Big Beautiful Bill tax cuts and spending changes.

    So what developments happened over the month of June? Key changes. The 90-day pause on high reciprocal tariffs for many countries has been extended to August 1, signaling a continued shift in trade policies. President Trump has issued letters to over 20 countries, including major economies like Japan, South Korea, and Brazil, threatening tariffs ranging from 25% to 50%, unless concessions are made. A 50% copper tariff is set to come into effect on August the 1st with expectations of further industry-specific tariffs.

    Markets broadly remained little changed from potentially higher tariffs. So what do these mean? A US tariff war will be sustained throughout the current US administration and most likely beyond it. We expect this move to have significant implications for the economy, trade, and business confidence. The changes are anticipated to result in challenges for comprehensive trade deals with countries like China and those in the EU, headwinds to US business confidence, capital expenditure and trade.

    And we expect US real GDP growth to slow to around 1% as the cost of importing goods are passed on to consumers. However, the One Big Beautiful Bill, tax cuts, and spending changes, we expect to have a stimulative effect on the US economy in 2026. Finally, we expect US core inflation to rise to around 3% to 3 and 1/2% by the fourth quarter. These impacts could cause further market volatility in the near term, though ongoing negotiations mean risks remain two sided.

    We continue to recommend portfolios with diverse exposures to weather changes and uncertainty in impacts. We expect potential further increases in the price of gold as uncertainty increases and central banks and investors diversify their US dollar exposures at the margins. For more information, please see our global markets overview report.

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    Contact


    Global Head of Asset Research at WTW

    David is the Global Head of Asset Research at WTW, responsible for economic and capital market research. He also is a member of the Investment Assumptions Committee, who help guide investment policy globally.


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