Stay ahead of the competition with an extended warranty program that offers more value to your customers and less financial risk to your business.
While warranties are an integral part of many industries – from manufacturing and construction to retail – pricing warranties incorrectly can impact financial performance.
Priced too low, and your warranty program could be unprofitable. Priced too high, and both your warranties and the underlying products could become unattractive to customers, denting future product sales.
Pricing warranties accurately means accounting for the geographical and product-specific risk factors that affect the reliability of your underlying products. Without this insight, plus a deep understanding of the historical profitability of your warranties, your program risks being unprofitable, misaligned with your sales and risk strategies, or leading to balance sheet volatility because you reserved too much, or too little to meet your liabilities.
Solve your warranty pricing and reserving challenges
To help you get more financial value from your warranty program, we combine specialized actuarial expertise with proprietary software.
Our in-house software solutions ResQ and Radar process huge volumes of warranty data, freeing our experts to focus on analyzing your products and uncovering better performance opportunities.
Our robust reserving and pricing analytics let us quickly assess the impact of different scenarios and stress factors, giving you early warnings on potential vulnerabilities and alerting you to opportunities for greater financial value.
Strengthen your warranty program
Warranty checklist
Does your current actuarial pricing and reserving analysis identify all the risks and opportunities at stake, or could it be leaving you financially exposed?
Use our checklist to evaluate your existing approach to warranty pricing analytics:
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How can we support you in improving warranty pricing?
We use sophisticated pricing models to ensure your warranties are priced fairly and backed by accurate reserving across different geographies and products. We’re focused on eliminating cross-subsidies, enhancing profitability and supporting the effectiveness and efficiency of your warranty program.
We deliver all of this through:
We get to know your business, carrying out comprehensive reviews of your existing pricing models. By assessing your current warranty landscape, we identify key areas of financial leakage and opportunities for enhancement. Our approach includes a graphical summary of your loss history, identifying trends and hotspots, drivers of risk and regions or seasonal impacts that could be fueling claims.
How can you achieve more efficient warranty reserving?
You can free your team from mundane and imprecise spreadsheet-led approaches to warranty reserving and get more accurate insights. With advanced warranty reserving analytics via our in-house warranty reserving software solution, ResQ you can:
- Handle large data sets efficiently, making it easier to integrate data from different products and enable sophisticated pricing and reserving strategies that optimize your warranty program
- Carry out sensitivity testing and scenario analysis, such as assessing the impact of inflation changes
- Adjust your reserving and pricing strategies based on robust data with analytics that identify frequency and severity trends, vulnerabilities and previous blind spots on the potential future outcomes of claims
- Accurately track and analyze warranty claims to understand the underlying factors affecting costs, supporting overall efficiency at the product level
- Gain competitive edge by spending more time analyzing your data than preparing it and enjoy better collaboration through dashboards that communicate actuarial reserving results clearly and compellingly.
How can we support better performing warranty pricing and reserving?

Optimizing a global manufacturer’s warranty program using data and analytics

Fortune 100 manufacturer manages unearned premium reserve more effectively with WTW
Ready to take more control and get more value from your warranty program? Request a demo of our in-house solutions or speak to our actuarial specialists.
Disclaimer
WTW hopes you found the general information provided here informative and helpful. The information contained herein is not intended to constitute legal or other professional advice and should not be relied upon in lieu of consultation with your own legal advisors. In the event you would like more information regarding your insurance coverage, please do not hesitate to reach out to us. In North America, WTW offers insurance products through licensed entities, including Willis Towers Watson Northeast, Inc. (in the United States) and Willis Canada Inc. (in Canada).
