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Leveraging strategy: Avoiding risk and seizing opportunities in senior living

Top 10 operations and risk mitigation plans for 2025

Author

Rhonda DeMeno
January 17, 2025

The World Health Organization (WHO) urgently calls for action to strengthen the way care is being provided for older people. WHO study evidence suggests that people live longer and remain in good health when living in supportive environments and when they can do the things they value. The study noted that there were little differences from the quality of life of younger populations when older people live in supportive environments that offer the balance of social and physical activities. Often, variations in older people’s lives are genetic, but most factors point to an individual’s physical and social environment, including their homes, neighborhoods and communities.

As senior living operators respond to the 2025 market, there will be a continual need to adapt to the changing residents’/consumer needs. And as we welcome the new year, senior living operators will be challenged to stay in step with consumer needs and be sure not to drop the ball on operational plans, risk management priorities, strategic decision-making and mitigating the operational risk that 2025 brings.

Since senior living is both a service and healthcare industry, operators must be prepared to execute plans to enhance services and address the evolving needs of their residents and staff. As senior housing options and demands continue to rise, several top risk management priorities emerge for senior living in 2025.

As we welcome 2025 and look for communities to grow and thrive in the multifaceted industry, it’s time to reinstate communities’ priorities to reach their operating goals. As the industry is experiencing rising occupancy levels and demands for middle-market product offerings and strategies for older adults age in place, senior housing providers will look to differentiate their service offerings to more home-based services, specialty services for memory care and intergenerational living.

To stay in step with market demands and senior living transformation, operators must consider evolving risk exposures that can become costly to the organization. By navigating risk and the complexities facing the industry and incorporating risk mitigation strategies in 2025 operations plans, senior living operators can create safer, more resilient and responsive communities that prioritize health, safety and operational excellence to meet the evolving industry challenges.

Disclaimer

WTW hopes you found the general information provided here informative and helpful. The information contained herein is not intended to constitute legal or other professional advice and should not be relied upon in lieu of consultation with your own legal advisors. In the event you would like more information regarding your insurance coverage, please do not hesitate to reach out to us. In North America, WTW offers insurance products through licensed entities, including Willis Towers Watson Northeast, Inc. (in the United States) and Willis Canada Inc. (in Canada).

Author

Rhonda DeMeno, Senior Vice President Risk Services - Senior Living

Rhonda DeMeno

Senior Vice President Risk Services - Senior Living