Impulse sus beneficios y mejore su competitividad y eficiencia
Encuesta de Tendencias de Beneficios 2023, América Latina
Noviembre 22, 2023
Los empleadores se enfrentan a un mercado laboral restringido y a un entorno económico difícil. A pesar de estas presiones, siguen centrados en mejorar los beneficios que ofrecen a sus empleados.
Hoy en día, las organizaciones se enfrentan a una escasez de talentos clave en casi todas las regiones del mundo. Además, también afrontan retos económicos debido a los persistentes efectos secundarios de la pandemia. Sin embargo, su interés por ofrecer beneficios que satisfagan las diversas necesidades de sus empleados no ha decaído.
Para hacer frente a los retos del talento, las organizaciones se esfuerzan por mejorar su posición en el mercado en lo que respecta al bienestar, incluido el bienestar financiero y la salud mental, y potenciar la oferta de desarrollo de carrera, incluyendo la capacitación y el crecimiento, para apoyar un entorno de trabajo flexible. Reconociendo que estos esfuerzos requieren una comprensión de las necesidades de todos los empleados y una experiencia del empleado relevante, los empleadores están tratando de hacer un mejor uso de las herramientas de escucha, incluyendo encuestas a los empleados y grupos de discusión.
Al mismo tiempo, los empleadores planean abordar los problemas de gestión de los costos a través del aumento de la eficiencia con mejores acuerdos con los proveedores y la racionalización de las operaciones, así como mediante la mejora de la previsión de los costos y riesgos de los beneficios. También reconocen las oportunidades de utilizar la analítica para profundizar en su comprensión del impacto de los beneficios e influir en los comportamientos de los empleados para gestionar los gastos.
Mejore su posición en el mercado al tiempo que controla los costos
Evaluación comparativa
Realice una evaluación comparativa de sus beneficios utilizando estudios de mercado y datos de encuestas específicas del sector y aplique una lente DEI.
Áreas prioritarias
Determine las áreas prioritarias de beneficios en las que su organización desearía mejorar la posición en el mercado, con especial atención a las finanzas de corto y largo plazo, el apoyo a la salud mental y la carrera profesional.
Preferencias y necesidades
Utilice los datos de utilización de los beneficios y las estrategias de escucha de los empleados, incluidas las encuestas, para comprender sus preferencias y necesidades desde una perspectiva de atracción, retención y DEI.
Proveedores
Evalúe periódicamente el resultado de los proveedores y exíjales que compartan sus métricas de desempeño. Intente mejorar los términos contractuales con los proveedores y aumente el uso de servicios combinados.
Experiencia del empleado
Para mejorar la experiencia de sus empleados con los beneficios, considere la posibilidad de adoptar una plataforma digital que sirva como única fuente de acceso a los beneficios y servicios.
Mayor eficiencia
Identifique formas de racionalizar sus operaciones para lograr una mayor eficiencia.
Para obtener más información sobre la Encuesta de Tendencias de Beneficios 2023, descargue el informe completo utilizando el formulario de la derecha.
¿Le interesa recibir un scorecard personalizado que compare su organización con sus pares? Participe en la encuesta hoy mismo. El cuestionario está disponible en español, portugués e inglés.
Today, organizations face a shortage of key talent in almost all regions of the world. In addition, they also grapple with economic challenges due to persistent downstream effects of the pandemic. However, their focus on offering benefits that meet their employees’ diverse needs has not wavered.
Benefits matter
Competing for talent is by far the most persistent business issue for employers (Figure 1), as reported by more than three in four (76%) of employers globally. In addition, employers also face cost pressures, with half of employers globally (51%) citing rising costs as a key influence on benefit strategy. This figure jumps to 62% in North America and 66% in Central and Eastern Europe, Middle East and Africa (CEEMEA).
Figure 1. Key business issues influencing benefit strategy
This puts employers in a difficult position. Spending more on benefits to attract and retain talent would be at odds with the current business environment and focus on cost containment. This is prompting employers to look for alternative solutions, such as enhancing choice and flexibility and improving efficiencies.
Along with this heightened focus on talent and cost, employers also cite other issues influencing their benefit strategy, including the focus on diversity, equity and inclusion (DEI) as well as flexible working and mental health.
Key benefit strategy issues
When asked to identify the top three most important benefit strategy issues across the five dimensions, more than half of employers globally (55%) and in CEEMEA (54%), Latin America (53%) and Asia Pacific (56%) cited plan costs (Figure 2).
However, in North America, where benefits are a larger component of the employment package and where rising benefit costs have been an issue for some time, this figure rises to 72%, while in Europe, it drops to 48%.
Figure 2. Key benefit strategy issues (percentages ranked top three)
Global
North America
Europe
CEEMEA
Latin America
Asia Pacific
Plan cost
55%
72%
48%
54%
53%
56%
Meet needs for all employees
50%
49%
57%
63%
51%
42%
Wellbeing
46%
42%
43%
36%
53%
48%
Half of employers globally indicated that meeting the needs of all employees was an important issue. This figure increases to 57% in Europe and decreases to 42% in Asia Pacific. This issue is linked to the importance of DEI in the benefit agenda highlighted earlier.
With an increasingly diverse workforce, employers will likely need to address DEI issues to offer benefits that support wellbeing, promote equitable health outcomes and meet varied needs to attract and retain talent in a competitive market.
The focus on wellbeing continues to stand out. Employers recognize the importance of helping employees improve the different aspects of their wellbeing. Over four in 10 employers across most regions ranked wellbeing a top three benefit strategy issue.
Future direction
Looking ahead over the next two years, employers are focused on shaping a more competitive benefit portfolio that meets their employees’ diverse needs across a range of areas (Figure 3):
Financial wellbeing/short-term finances comes in first. Approximately four in 10 employers globally (39%) and in North America (41%), Europe (39%) and CEEMEA (38%) indicate this is the benefit area where they most want to improve their market position, and this goal is shared by almost half of employers in Latin America (49%).
Additionally, roughly three in 10 respondents globally (31%) and across most regions indicated they were looking to improve their position in retirement plan/long-term finances. Both long- and short-term finances and financial wellbeing was flagged as a main focus by employees in the Global Benefits Attitudes Survey.
In our 2021 survey, respondents identified emotional wellbeing as their top wellbeing priority, and employers in North America were most likely to report weakness in this area. Two years later, the need for improved benefits to help employees suffering from anxiety and depression persists. Approximately three in 10 (31%) of employers globally aspire to improve their support for mental health.
Figure 3. Percentage of employers looking to improve their benefits positions
Improving benefit financing
To strengthen their benefit financing in the next two years, roughly three-quarters of employers globally (74%) plan to improve the terms of their vendor contracts (Figure 4). More than half of employers (55%) have already taken steps to reevaluate these contracts.
Figure 4. Actions taken in benefits financing
Across the different regions, a large majority of employers plan to take action in this area, including employers in CEEMEA (65%), Asia Pacific (71%), Europe (74%), Latin America (79%) and North America (80%).
To find out more from the 2023 Benefits Trends Survey, please download the full report using the form on the right. You can also explore our regional findings:
