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The Affinity Technology Platform (ATP)

Our Affinity Technology Platform (ATP) is the cornerstone of Willis Towers Watson Affinity’s end-to-end InsurTech solutions. Developed and owned by us, ATP is a no code, cloud-hosted policy and claims administration system. It is highly configurable, enabling our clients to seamlessly deliver tailored, comprehensive Affinity insurance programmes direct to their end-customers.

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ATP is founded on two key pillars:


Our expertise comes from over 100 distribution agreements with financial institutions, mobile network operators, retailers, utilities and car manufacturers and dealers right across the globe.


Our expert technology teams continually push the boundaries to develop new ways of delivering Affinity insurance products efficiently whilst improving customer experience.

Discover ATP’s capabilities in under 2 minutes.

Affinity Technology – Creating Customer Value

How it works

ATP primarily integrates with our clients’, insurers’ and third-party suppliers’ own platforms to create a digital ecosystem that delivers Affinity insurance programmes through one single platform.

It provides a streamlined user experience...

End-customers have access to an extensive range of insurers, products and prices all in one place, with a simplified purchasing and claims administration process that supports multiple languages and currencies.

and supports superior client performance...

Our clients have complete ownership and visibility of their Affinity insurance programmes across their entire product portfolio and geographically dispersed operations. ATP’s reporting capabilities allow clients to easily understand their customers’ needs and key market trends for more informed decision-making and enhanced programme performance.

Our checklist for ATP’s top capabilities include its ability to provide:

  • Modular and configurable solutions
  • Multi-country scalability
  • Multichannel distribution
  • Management information (MI)
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