Two years ago, there was a lot of excitement around the concept of electric vertical take-off and landing vehicles (eVTOLs), mostly modest-sized flying vehicles for around four people with a 100–300-mile range.
These vehicles have the potential to revolutionize not just aviation but the whole of the transport sector, simultaneously slashing journey times and carbon emissions, freeing up infrastructure and creating a myriad of business and leisure opportunities.
After the flash in the pan
Whether you are looking at eVTOLs, cryptocurrencies or artificial intelligence, when something new emerges that has the potential to revolutionize an industry, there can be a lot of initial excitement. Investment money can be attracted to the sector in question, but starting up a business, particularly when you are creating a whole new sector, is difficult, expensive and time-consuming. After a little time, the investment that was attracted by headlines and social media starts to drift away in search of quicker, better returns. It is not unusual for some companies to start to struggle.
It doesn’t necessarily follow that the sector is in decline though. Behind the scenes, the hard work is still going on. The companies involved are still burning through the cash, but they aren’t putting out a press release or videos on social media every few days. Instead, they are getting on with the long and complicated process of development, testing and delivery.
Few would disagree that flight is hard and the technology involved is complex. Creating efficient, effective and safe eVTOLs is always going to be complicated and expensive and there aren’t going to be any corners that can be cut. So while there may not be as many excitable social media updates being posted, behind the scenes, there is a lot of hard work being done.
Five years of hard graft
Getting from the initial excitement through to the delivery of a working product is a challenge for even the most established technology-based industries. If you take the example of a commercial aircraft, the design, prototype and manufacturing stages of the process take around five years on average,[1] but can take twice that if an aircraft is particularly innovative and represents a generational shift.
In the case of a commercial aircraft, it might be faster, lighter and more economical than the previous generation, but it is integrating into existing infrastructure. The companies behind eVTOLs are trying to do everything from scratch, not just the design of the aircraft itself but also the infrastructure behind it, from the customer experience right the way through to securing sites for the vertiports of the future. They also need to develop ways to reduce the risk of creating conflicting flight paths in urban areas or around traditional airports and make sure that local fire departments are trained for the types of fires that could happen as a result of the batteries that could be used.
It’s a very long to-do list, and the companies that are trying to work their way through don’t tend to be able to rely on established internal teams to do the groundwork. It’s mostly up to a very lean leadership model to steer the whole process.
The reality is that if it takes some of the largest and most established airframe manufacturers five years to develop a new aircraft, a fledgling eVTOL company is likely to take considerably longer to get from the drawing board and into the air.
Building at scale
To be fair, while transporting people in an eVTOL might still be a nascent industry, some of the heavy lifting is being shared with smaller, local delivery organizations. Various companies in several jurisdictions are developing drone-led last-mile delivery options, and several others are working at the same challenge from medical supply delivery and disaster recovery perspectives.[2]
As these organizations move beyond small-scale, local projects, and start to achieve regional and even national coverage, a new generation of workers with knowledge and expertise will emerge, some of which will scale up to embrace the larger challenges that eVTOL vehicles present.

