Benefits and Wellbeing Benchmarking

U.K. employers continue to face significant challenges in attracting, retaining and engaging talent. A well-designed health and wellbeing strategy, supported by a benefits portfolio aligned to both market practice and employee needs, is critical to driving positive workforce outcomes, controlling costs and ensuring robust governance.

The value of benefits and wellbeing benchmarking

Benefits portfolio and wellbeing strategy benchmarking helps you to understand how your current offering compares with peers, identify gaps or areas of over-investment and make evidence-based decisions about future benefit design. Our benchmarking offerings are designed to support U.K. and multinational organisations with locally relevant, globally consistent insights.

Our benefits and wellbeing benchmarking capabilities:

• Benefits Data Source – Our industry-leading data platform captures the full spectrum of employee benefits intelligence, drawing on insights from over 19,000 participants across 100+ countries. In the U.K. alone, we hold data from more than 1,150 companies spanning a broad range of industry sectors. This powerful ability empowers you to build a competitive benefits and wellbeing strategy with confidence, backed by robust, up-to-date global market data
• Qualitative benefits benchmarking – How does your benefits offering compare against your competitors? Qualitative benefits benchmarking helps you understand what benefits are usually offered and what is a good standard for your employees. Output is personalised recommendations and a clear action plan to help tackle areas where your benefits package may not be fit for purpose and the best pathway for ensuring a futureproofed benefits offering
• Demographic benefits optimisation – What types of benefits do your employees value? Our demographic benefits optimisation service uses our knowledge and market research, along with anonymised employee data, to help you plan for the future. We give organisations a detailed analysis to help them predict what they want and need in their benefits. We then create a clear plan to make sure that the benefits they offer are tailored to the needs of employees
• Wellbeing benchmarking – Our wellbeing benchmarking service gives you a clear, data-led view of how your organisation compares to selected peer organisations across the four pillars of wellbeing – mental, physical, social and financial. We use our global best practices to evaluate the current-state and effectiveness of your current services. We highlight strengths, weaknesses and opportunities to improve your services and maximise impact. Recommendations from our wellbeing benchmarking will be tailored to your organisation's budget, culture, role types, communication approach and values

Why benchmarking your benefits is important

In today's competitive market, a strong benefits package is key to attracting and retaining top talent. Regular benchmarking of your benefits package helps you:

• Attract and retain top talent by ensuring your offerings are competitive and aligned with employee expectations
• Optimise costs to strike the right balance between value for employees and efficiency for your organisation
• Stay compliant with evolving laws and regulations, reducing risks and protecting your reputation
• Adapt to industry trends to futureproof your benefits strategy and maintain your market edge
• Drive employee satisfaction and loyalty by addressing gaps and enhancing the overall employee experience

How can we help with your benefits benchmarking requirements?

Our consultants help you understand the results, prioritise actions and agree on practical next steps. This includes improving the benefits design, thinking about how to prioritise tasks, changing communication, supporting governance discussions, or helping to shape a larger people strategy.

Footnote

1. "Benefits Trends Survey 2025," WTW, June 2025. Return to article undo