Overview of the partnership:
GB Affinity has partnered with Qover to strengthen its GB Affinity ecosystem and accelerate the delivery of embedded insurance solutions. By combining Willis’s insurance design, distribution and analytics capabilities with Qover’s embedded insurance orchestration platform, the partnership enables organisations to integrate insurance seamlessly into digital customer journeys and launch scalable programmes across multiple sectors.
Key highlights of the partnership:
- Embedded insurance at scale: Enables businesses to integrate insurance directly into customer journeys at the point of sale.
- Faster programme launches: A platform-agnostic approach helps partners deploy tailored insurance propositions quickly and efficiently.
- Combined expertise: Willis provides insurance design, distribution and analytics capabilities, while Qover delivers orchestration technology, APIs and AI-enhanced claims.
- Cross-industry applications: Supports sectors including financial services, automotive and membership organisations.
- European scale: Qover’s platform supports millions of users across more than 30 European markets, strengthening Willis’s ability to deliver scalable partner solutions.
Watch the video below to learn more about how Willis and Qover are collaborating to deliver the next generation of embedded insurance solutions.
