The shift in benefits communication: From annual event to always-on engagement - Hear from Cummins, Enterprise Mobility and JetBlue on reimagining their benefits communications.
Transcript
Dana LaBarge: Everybody's looking for transparency these days, and just one spot where our employees could go have access to all their relevant information and very updated information. We do include like that QR code to that site on everything we send out to employees, whether it's a postcard to the home, emails that we send every month. So we're really trying to get the message out there to employees on a very regular basis. And we have just gotten overwhelmingly positive results from the site.
Kristen Brown: At JetBlue, our culture was driven by 5 values, which those values are passion and fun. So we looked for the playfulness here of how we could have a true behavioral change. Moving away from a traditional static piece of paper, one and done. We saw how we could move it to a digital real time experience and the opportunity to optimize, and still be aligned with our values. We created a mascot and we used gamification. We created Opti the Optimizer. and Opti, through a series of contests online, would nudge that crew member into what the they were missing out on.
