Recent discussions with board members and senior leaders around the world indicate practices that can make AI adoption more successful and increase ROI. The following eight actions are based on conversations with hundreds of board members and senior leaders during the regular course of business. These practices identified by AI adopters should not be taken as empirical or research-based. While many are aligned with published studies, many are new or different.
Despite variations in why and how businesses approach AI, leaders experience an ability to achieve higher ROI during AI adoption based on a set of practices which likely will continue to evolve as AI usage continues to mature.
A version of this article originally appeared on Forbes on December 11, 2025.
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