More than most sectors, luxury businesses stand or fall on perceptions of their brand.
Anything that taints those perceptions can cause customers to lose faith and the brand to lose value.
In our social media age, adverse publicity can travel fast and make it difficult to regain control.
It’s a concern that’s rising up the corporate agenda. In our recent Reputational Risk Readiness survey, which included luxury retailers, 83% said reputation was in the top five in their risk register.
83% of global senior executives surveyed said reputation was in their top five risks
But reputational risks can be difficult to manage, especially as adverse publicity events are often sudden and unexpected.
How do you predict, quantify and prepare for such an event?
And how do you limit the damage to your brand and balance sheet if such an event occurs?
Webinar recording
In our recent webinar, we looked at how luxury brands can take more control by:
- Improving governance of reputation and environmental, social and governance (ESG) issues
- Identifying where external threats could come from
- Developing response readiness and resilience in a crisis
- Making social media work for you not against you
Listen to our webinar recording, discussing how companies can be reputation and ESG risk ready
We have also put together a review document providing an overview of the key talking points and learnings from the webinar, which can be downloaded from the link below:
Download
| Title | File Type | File Size |
|---|---|---|
| How luxury brands can manage corporate reputation and ESG risksPDF | 1MB |
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