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Trending topics in digital employee communication

By Robin Moore | August 12, 2021

What are employers communicating with their employees about these days?
Ukupne nagrade |Benessere integrato
Risque de pandémie

Willis Towers Watson’s employee experience platform, Embark, provides organizations with a digital employee communication channel. With an infusion of employee data, organizations can also target and personalize messaging. Here are some topics that are gaining increased focus in the market.

Candidate and new hire experiences

Maintaining a strong employee experience starts with talent acquisition and onboarding. With an employee experience platform in place, many clients are looking to extend their employee experience to the pre-hires they are trying to attract. Organizations are doing this by providing total rewards snapshots for candidates and a light, mobile-friendly onboarding site for pre-hires and newly hired employees to help them get off on the right foot.

snapshots of a mobile-friendly Embark onboarding site for pre and newly hired employees

Employee wellbeing

All aspects of wellbeing – physical, emotional, financial and social, or the four pillars of wellbeing – were tested for many of us during the global COVID-19 pandemic. Now that the world is in a recovery mode, employers are refocusing on wellbeing benefits and communications. Now is the time to structure all content, vendor resources and messaging through an integrated wellbeing lens.

An example of an Embark page showcasing integrated employee wellbeing benefit options

Mergers and acquisitions

Mergers and acquisitions can be a confusing and stressful time for all employees, particularly for those employees impacted by changes. A site with simple content management tools allows organizations to communicate timely information to the right populations at the right time.

This may start with pre-merger communications focused on the reasons for the deal, but the focus and depth of content can evolve over time to communicate structure and leadership changes, highlight new benefits from the harmonized total rewards package, connect employees with new resources, and onboard new employees smoothly.

Snapshots of pre-merger communication provided through Embark
Snapshots of post-merger communication provided through Embark

Post-pandemic "return to work" plans

Throughout the last year, organizations have leveraged their employee experience platform to communicate pandemic-related content – from office closure/working from home protocols, safety measures to protect you and your family from COVID-19, to where to find vaccines in your area.

an example of how Embark is used to communicate important COVID-19 information to employees
COVID-19 vaccine information

Plan changes

This year, there’s been a resurgence of changes in retirement plans, health & welfare benefits, and pay plan structures. Organizations are leveraging personalized and data-driven messages through Embark to communicate the changes and explain exactly what the changes mean for “you” – your new opportunities to engage in the plan.

Personalized plan communications to your employees via web and mobile
Personalized plan communications

Take your employee experience to the next level 

Discover why Willis Towers Watson is the leader in employee experience. Talk to an expert today about Embark for Total Rewards.

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Director – Talent & Rewards, Employee Experience Platform Solutions
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