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Webcast

Your employer brand is your superpower: attracting and retaining talent in Asia

People First by Design Webinar Series

By Paresh Rajgarhiaa and Lee Briones | November 6, 2025

EVP is key to attracting, retaining and engaging talent in Asia—beyond pay, it’s about purpose, culture and experience.
Employee Experience
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In a rapidly evolving talent landscape across Asia Pacific, organisations must rethink how they attract and retain employees. This webinar, led by Paresh Rajgarhiaa and Lee Briones, with Karen Salve Angeles, Head of HR Management Group at Metrobank as our guest speaker, explore how a well-crafted Employee Value Proposition (EVP) can serve as a strategic tool to align employee experience with business goals. Drawing on regional data and real-world case studies, the session highlights the shift from transactional employment relationships to purpose-driven, differentiated experiences that resonate with today’s workforce.

Key takeaways

  • EVP is more than a slogan: it’s the architecture of employee experience. A strong EVP shapes how employees perceive their work, their purpose, and their connection to the organisation. It must be embedded in culture and aligned with business strategy.
  • Asia Pacific talent priorities are shifting: While pay and career advancement remain important, employees increasingly value flexibility, workplace culture, and a sense of purpose, especially when deciding to stay with an employer.
  • Retention requires more than compensation: The 2024 Global Benefits Attitudes Survey shows declining intent to stay across APAC, with many employees feeling stuck. Organisations must offer meaningful experiences to reverse this trend.
  • EVP journey shows the power of alignment: By developing a tailored EVP, a company can strength its HR strategy, improve engagement, and support business transformation in a competitive industry.
  • EVP must evolve from transactional to experiential: Today’s workforce expects more than a “give/get” relationship. Organisations must focus on how employees experience work, not just what they receive.

Watch the replay now by completing the online form on this page and get started on redefining your employer brand to attract and retain top talent.

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Authors

Paresh Rajgarhiaa
Sales Leader - Southeast Asia & India Employee Experience
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Lee Briones
Head, Employee Experience, Philippines
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