At WTW, we help employers deliver on their employee value proposition (EVP) through their employees’ lived experiences.
Fundamentally, people are seeking connection and contribution through work. The employee value proposition is the engine that drives your employee experience (EX). From articulation to activation, we take an integrated approach by bringing together the parts of the employee experience into one consistent, coherent and measurable EVP. We also align the goals of the organization and the expectations of its people.
What is an employee value proposition?
An employee value proposition is the architecture of everything that the employee experiences that makes that employer unique. It’s informed by business and talent needs, serving as a driving force for specific outcomes within an organization. It sets expectations and shapes culture, whether intentionally designed or not. The EVP enhances employee motivation, job satisfaction, loyalty and commitment to the organization, thereby boosting engagement, motivation and retention.
As employee expectations have evolved, so has the EVP, transitioning from a transactional give/get relationship to one that prioritizes differentiating lived experiences. This paradigm shift recognizes that the overall experience and value employees derive from their work environment are crucial in shaping the employer-employee relationship.
We build a complete employee value proposition, not just a brand
An effective employee value proposition can drive business goals and help mitigate business risk.
An EVP should be informed by business and talent needs to drive immediate and future business goals and mitigate business and people risks.
- Business needs: as articulated in your business strategy, priorities, purpose, mission, vision, values
- Talent needs: identified through employee listening (e.g., survey results, focus groups, executive interviews), talent competitor analysis, industry and wider market environment and trends
An employee value proposition should be aspirational while also representing what makes your organization different and special. A differentiated EVP is:
