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Affinity Insurance

If insurance isn’t your core focus, WTW Affinity offers a solution to seamlessly deliver insurance to your customers, fostering customer loyalty and generating additional revenue streams for your clients.

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Experience. Technology. A world of opportunity.

WTW Affinity focuses on designing and delivering tailored insurance solutions for the customers or members of your organization whose core business is not insurance.

What is an affinity insurance program?

WTW Affinity offers a solution to seamlessly deliver insurance to your customers, enhancing your core product proposition, fostering customer loyalty and generating additional revenue streams for your organization.

Affinity insurance is a type of insurance program that is offered by organizations whose core business is not insurance to their customers, members or franchisees. Typically supplementary, this program can be arranged at the time of purchasing a consumer product or for a specific occasion.

The extent of coverage in an affinity insurance program may vary, either as an optional choice for your customers or fully sponsored by you as a complimentary offering.

These programs offer many advantages, including premium pricing and coverage, enhanced service quality, better risk management control, opportunities for cost efficiency and heightened member safety.

Moreover, affinity insurance helps your organization advance your objectives and bolsters your brand image within your industry or community.

Why WTW Affinity?

We deliver affinity insurance programs for your organization, which answer your members’ or customers’ insurance needs. The solution helps your organization enhance your customer experience, improve customer loyalty and increase revenue and profits.

WTW offers a range of end-to-end affinity insurance solutions.

  • Advisory

    Program design and distribution strategy

  • Broking

    Product design and placement, including self-insurance

  • Technology

    Suite of technology to distribute insurance and manage claims

  • Sales and marketing

    Maximizing program performance and developing sales strategy

  • Program administration

    Full third-party administrator capabilities available in some countries subject to applicable regulations

  • Data and analytics

    Program performance reporting and optimization

Affinity insurance programs are tailored to your industry and customers.

  • Utilities
  • Automotive
  • Retail and mobile network operators
  • Vertical software as a service providers
  • Travel and hospitality
  • Financial services

WTW Affinity Solution: Global capabilities

If insurance isn't your core focus, WTW Affinity offers a solution to seamlessly deliver insurance to your customers, fostering customer loyalty and generating additional revenue streams for your organization.

Programs designed for organizations to offer or sell insurance to their customers to enhance value proposition, increase loyalty or boost profits.

Enabling organizations to provide a preferred insurance solution for their franchisees, suppliers or business partners.

Programs designed for professional associations or member-interest groups that want to enhance their membership packages and/or enable additional revenue streams.

Insurance products sold directly to consumers. Competitive and highly specialized products to specific target segments.

Programs designed for organizations to enhance their employee benefits packages through insurance (voluntary benefits).

Affinity Technology

WTW Affinity technology has been designed for those who understand that selling insurance is not just about increasing the bottom line, but about creating customer value.

We provide an InsurTech platform that seamlessly integrates with your existing systems, making it easy for you to sell insurance without disrupting to regular business activities. The platform provides an extensive range of options, including insurance products, policies and claims administration. With so many products readily available, you can provide the right insurance at the right time for your customers.

Extensive reporting built into the InsurTech platform provides insight into your customers’ needs, creating enhanced decision making, optimized sales conversions and higher customer value. By providing a single platform, you have the information you need to audit processes and maintain a consistent approach globally.

How does it work?

Incorporating insurance into your organization can be seamless. Insurance can be embedded in many ways, across almost any industry.

  • Insurance bundled with your core products. For example: credit cards include insurance benefits with card fees and charges.
  • Your customers perceive insurance as a free added service or benefit. For example: Credit card purchase protection that replaces goods that were lost, damaged or stolen within 90 days of purchase.
  • Customers can buy insurance through you.
    • Fully embedded in the customer journey
    • Directly on your website (subject to applicable regulations)
  • Purchases are completed at a relevant point in the buying process
    • In person: point of sale or through sales agents
    • Telemarketing (inbound or outbound)
  • WTW can support you with embedding the distribution processes listed above or can opt for a more consultative approach.

The value we bring to the affinity insurance

We succeed through the distinctive blend of our expertise and a progressive approach to delivering affinity insurance programs. Our technology-driven solutions provide a fully consolidated end-to-end service, transforming the end-user experience. We help you unlock efficiency, increase customer loyalty and ultimately improve financial results.

We add value across the entire affinity insurance program lifecycle. This enables us to develop an in-depth understanding of your organization and become a trusted long-term partner.

  • Innovation
  • Independence
  • Global expertise
  • Financial optimization

For details of the Affinity solutions and services available in your country, please speak with your local Affinity team contact.

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