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Encuesta de Tendencias de Beneficios 2025

Marzo 3, 2025

En el dinámico entorno empresarial que nos encontramos, estar a la vanguardia en la gestión de beneficios es esencial. Nuestra encuesta bienal analiza los factores determinantes en la estrategia de los programas de beneficios de las organizaciones, los desafíos a los que se enfrentan y las posibles transformaciones, así como ofrecer información estratégica para impulsar el crecimiento de tu empresa, evaluando el contexto actual y proporcionando datos clave para mantener una ventaja competitiva.

La BTS proporciona una visión integral sobre la evolución de los programas de beneficios corporativos. En esta nueva edición, se abordan diversos temas, como el impacto de los beneficios en la organización, las proyecciones de gasto, las prioridades estratégicas y su efectividad. Además, se exploran iniciativas relativas a la comunicación, la incorporación de la tecnología, la gestión financiera y de proveedores, así como tendencias emergentes, como el uso de inteligencia artificial en la administración de beneficios y el apoyo a grupos específicos de empleados.

Participa ahora

Principales razones para participar en la Encuesta de Tendencias en Beneficios 2025


Los participantes de la Encuesta de Tendencias en Beneficios 2025 recibirán:

  • Acceso anticipado a los resultados globales.
  • Un informe personalizado para compararte con las empresas de tu sector.
  • La oportunidad de reunirse con WTW para analizar los resultados y detectar áreas de mejora.
  • La participación y los resultados son gratuitos.
Mock up of a Benefits Trends Survey scorecard showing the various elements of the scorecard.

Ejemplo de un scorecard de la Encuesta de Tendencias de Beneficios

As employers head further into 2025, one message is clear: the old rules of employee benefits are fundamentally changing. With rising costs, economic instability, and employees demanding more support and personalization, organizations must transform how they think about benefits. Yet, this isn't a story of increased budgets and ever-increasing programs. Instead, it's a story of smarter spending, sharper focus and using benefits as a strategic tool to drive engagement, retention and purpose.

Our 2025 Benefits Trends Survey offers a comprehensive approach to understanding the future direction of an organization's benefit strategy. This year's survey delves into a wide range of topics, including the role of benefits within the organization, planned spending, priorities and effectiveness. It also explores communication and engagement strategies, the use of technology, financial management, vendor management and emerging trends such as AI in benefits support and support for specific employee groups.

Access global findings
  • Personalized scorecard

    Receive a best-in-class personalized scorecard to benchmark your organization's benefits strategies against your peers.

  • Insights into business issues

    Gain insights into the business issues shaping benefits strategies, such as aligning with company objectives and market trends.

  • Assess effectiveness

    Assess how well your current benefits strategy meets employee needs and addresses challenges like flexible work and talent competition.

  • Identify challenges

    Identify the most pressing challenges in managing benefits costs and risks, including rising expenses and regulatory changes and how to manage them.

  • Attract and retain talent

    Discover which benefits are most effective in attracting and retaining talent by understanding what employees value most.

  • Drive value from your benefits

    Understand how to get more value and better outcomes from your existing benefit spend.

Participants of the 2025 Benefits Trends Survey will receive:

  • A personalized scorecard to help benchmark against peers
  • The opportunity to meet with WTW to talk through your results and identify areas of development
Mock up of a Benefits Trends Survey scorecard showing the various elements of the scorecard.

Sample of a Benefits Trends Survey scorecard

Contacto

Raul Puchuri

Raul Puchuri

Health & Benefits, Latin America

Contactos en Latam

Mónica González

Regional Sales Manager, Latam
Health & Benefits

Raul Puchuri

Health & Benefits, Latin America

René Ballo

Health & Benefits, América Latina