In today’s fast-paced, disrupted world, internal communication is no longer just about sharing information—it’s about inspiring action. The third session in our series brought together experts Kashyap Rao, Paresh Rajgarhiaa and guest speaker Padma Rajeswari to unpack the future of internal communication. Drawing on global research, behavioural science and real-world examples from Aditya Birla Group and WTW, the session revealed how communication can become a strategic lever for employee experience, retention and transformation.
Whether you're navigating change, launching new initiatives or simply trying to cut through the noise, this session offers practical insights to help you communicate with clarity, empathy and impact.
Key takeaways
- Why communication needs reinvention: Generic, one-way messaging no longer meets employee expectations. Organisations must shift to two-way, personalised dialogue.
- The experience gap is real: Employees are used to real-time, tailored communication in their personal lives. Corporate messaging must catch up.
- Technology as an enabler: Platforms like Embark centralise information and deliver AI-powered, role-based communication at scale.
- Segmentation drives relevance: Life stage, job type, and personal circumstances should inform message design to ensure resonance.
- Nudging for behaviour change: Using behavioural science, organisations can encourage actions like retirement savings or wellbeing engagement through targeted, relatable messages.
- Stories that connect: Aditya Birla Group’s campaigns—Life Unlimited, AWOO Foundation, and Deep Volunteering—show how emotional storytelling and consistent rhythm build trust and drive participation.
Want to transform your internal communication from noise to narrative?
Download the full webinar recording to explore how personalisation, technology and purpose-driven storytelling can help you connect with your people—and inspire them to act.
