In this series, we will address why employee experience in the financial sector in the Gulf Cooperative Council (GCC) has come under greater focus, why it matters and what actions employers can take.
The financial sector in the GCC is at a pivotal moment. Conventional banks not only face competition from technology firms, but also from financial organisations that operate in the digital space such as Fintechs and Neobanks. This means they compete not only to win customers, but also to attract, retain, and engage top talent, too.
These new players have put redefining the “customer experience” at their core, and this changing ethos has also extended into the employee experience. In fact, employee experience (EX) has become a strategic differentiator for organisational leadership across the entire sector, under pressure to innovate and adapt.
This article series explores the critical role that employee experience plays in the financial sector, focusing on how HR (and management) can leverage employee experience strategies to compete effectively for talent against these other industries.
The series will cover:
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