Eased travel restrictions since the pandemic have led to a surge in demand for aerospace and defense (A&D). In fact, the aerospace industry saw a more than 150% increase in international traffic growth in 2022, according to the International Air Transport Association. And with several countries supplying defense equipment to the war in Ukraine, the defense sector also is experiencing similar growth. While both sectors are expected to experience long-term growth, they may still be affected by geopolitical, environmental and technological factors.
Additional factors are causing both industries to reconsider the way they approach rewards. For example, the conflict in Ukraine has caused international flights to take longer routes, which is imposing financial restraints on the aerospace market. The aerospace sector also is being pressured to meet carbon zero emission goals by 2050. Hence, several aerospace organizations are partnering with technology investors or energy and automotive companies to make their operations more sustainable through digital means.
Meanwhile, the defense market is gearing up to maximize its two, rapidly growing subsegments: airborne defense and autonomous aircraft. Defense organizations are concentrating on automation and innovation to produce technologies that will support the changes in these subsegments.
These market developments are spurring A&D employers to rethink their talent attraction and retention strategies.
A dearth of qualified talent
Like so many other industries, A&D is grappling with a shortage of qualified talent, especially among employees with skills in data science, digital technology, mathematics and engineering. Furloughs and early retirements that occurred during the pandemic led to high turnover across the sector, with many employees being reskilled and prospective candidates rethinking their career paths.
This talent shortage was made worse with cuts to training programs and related funds. By 2025, it is expected that there will be a gap of 34,000 pilots worldwide, with North America, Asia Pacific and the Middle East experiencing the largest shortages. In Europe, Latin America and Africa, the supply and demand of pilots is expected to balance out in the next three to four years, but this may remain uncertain for Europe because some European airlines have suspended training.
A&D organizations have started to realize the gravity of the situation and begun to take on actions to drive talent attraction and retention.
Talent retention and attraction strategies
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01
Invest more on recruitment and training programs
Recruitment and training programs focused on digital and technological skills will help A&D organizations cultivate a new crop of qualified talent to support innovation and automation objectives. Some A&D organizations already are partnering with universities and engineering schools to attract prospective candidates once they have graduated.
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02
Enhance employee experience, ESG considerations
Improving the employee experience, defined as “the sum of all the touchpoints and moments that matter between employees and their employer,” can help A&D organizations attract new talent and even encourage retention. Enhancing the employee experience may feel overwhelming at times, but a good place to start is listening to employees’ needs to design appropriate workplace programs.
Eventually, an improved employee experience is expected to yield better outcomes for the business. In a recent WTW poll, organizations with better employee experiences reported being 2.3 times likelier to have higher productivity than their industry peers, and more than 90% said they are likelier to have a lower annual turnover than their peers.
Meanwhile, focusing on environment, social and governance (ESG) goals helps enhance organizations’ public image. As a result, these companies tend to be more attractive to candidates who also look for employment opportunities with organizations that uphold ESG considerations.
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03
Introduce salary adjustments according to market trends
A&D organizations also are adjusting salaries to retain critical talent, especially during a time of persistent inflation. In fact, increasing the salary budget has become one of the most common actions taken by employers in the UK to address a competitive labor market and tight economy (Figure 1).



