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Creative Strategy and Branding

WTW’s creative strategy and branding team combines the flair of a creative agency with the methodology and experience of a global consultancy. 

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Creative work isn’t about taking the same old and giving it a pretty face. It involves searching for a unique strategic answer and making it real.

We specialize in creating employee experiences that have lasting impact because they change behavior. They bring your message to life in a way that is meaningful, relevant and credible.

A higher caliber of creativity

Imagine the flair of a creative agency with the methodology and experience of a global consultancy. That’s us.

  1. Best of both worlds

    We partner with technically savvy colleagues in all areas of Willis Towers Watson, adding deep expertise from talented professionals around the world.

  2. Uniquely yours

    We are insatiably curious, and want to learn all about your organization because we know that your situation is unique. There are no templates. Our goal is to understand your perspective and craft a solution that is uniquely yours and sets you apart.

  3. Award-winning work

    We work hard to make you shine. We know how to connect with audiences and develop targeted employee experiences that drive engagement and inspire action. Our work is creative and memorable at every touchpoint.

Creative solutions, designed for you

We create compelling and cohesive campaigns that engage, excite and inspire action — guiding readers through your story, and helping them absorb the details and act on the information. 

We bring your story to life across any range of channels; from social campaigns to mobile apps, from print to video. 

Our team consists of creative directors, UX/UI, designers, production coordinators and project managers specializing in graphic design, media planning, strategy and branding. 


We live for opportunities to create new employee experiences. Let‘s reimagine your next challenge, together.

Drop us a line:

Alida Hodgson
Creative Director
Michelle Dellow
Creative Director

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