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Reimagine HR in 2025: Blueprint for strategic impact

Highlights from the UAE HR Priorities for 2025 Pulse Survey

Author

Nadine Itani and
Zein Al Atassi
July 16, 2025

In an exclusive 2025 survey of senior HR leaders across the UAE, five critical priorities emerged. But a deeper look reveals a stark gap between what HR teams care about and where they plan to focus. This report delivers the insights — and the blueprint — you need to bridge that divide.

Top gaps identified

92%say leadership development is mission-critical — yet only 39% are scaling it.

81%value digital transformation — but just 50% are running integrated pilots.

32%run workforce planning as a dynamic, continuous process


Why it matters

Failing to close these gaps may hinder talent attraction, employee retention and long-term organizational resilience. Aligning strategic focus with what HR truly values is key to driving results in a changing workforce landscape.

Download the full white paper to explore where UAE HR leaders are outpacing the competition.

What's inside

  • The top 3 HR priorities HR professionals say will define 2025
  • Strategic gaps where business focus lags concern
  • Actionable insights to help close the divide between intent and impact

Continue the conversation

To discuss how these insights apply to your organization or explore tailored strategies, connect with our experts.

Book a strategy session

Photo of Nadine Itani

Nadine Itani

Associate Director

Photo of Zein Al Atassi

Zein Al Atassi

Director, Employee Experience

Zein Alatassi is a Director at WTW with over 15 years of experience leading large-scale Employee Experience transformations across the region. She specializes in culture, EVP, and end-to-end workforce design, helping organizations build people-centric HR models and future-ready talent systems.

Zein advises government and major regional entities on creating high-performing, human-centered workplaces and works closely with executive teams to translate strategy into clear, actionable workforce plans.

Download the White Paper