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Navigating executive compensation in nontraditional banks

Author

Dmitri Tasmali and
Josephine Gartrell, J.D.
May 14, 2025

In the rapidly evolving financial services landscape, nontraditional banking institutions, also known as challenger banks (e.g., neobanks, digital banks, nonbank lenders) are pioneering new pathways. Amid their innovation, these entities face a daunting task: setting effective executive compensation to attract and retain top-tier talent in a relatively new and quickly evolving landscape. This challenge involves navigating four distinct issues, each requiring a strategic and nuanced approach.

Developing effective pay strategies in a nontraditional setting

Emerging nontraditional banking institutions must address these four critical challenges to develop effective compensation strategies, especially as it relates to executive talent. By understanding and reconciling unique ownership dynamics, evolving governance models, defining talent markets clearly, and innovating beyond standard compensation data sources, these companies can craft a compensation framework that attracts and retains top talent while staying true to their strategic vision. Through careful navigation of these complexities, challenger banks can position themselves for sustainable growth and success in the competitive financial arena.

Authors

Photo of Dmitri Tasmali

Dmitri Tasmali

Director, Executive Compensation and Board Advisory

Josephine Gartrell

Josephine Gartrell, J.D.

Managing Director, Work & Rewards