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2025 Benefits Trends Survey

Deliver value in a cost-constrained world

March 03, 2025

As employers head further into 2025, one message is clear: the old rules of employee benefits are fundamentally changing. With rising costs, economic instability, and employees demanding more support and personalization, organizations must transform how they think about benefits. Yet, this isn't a story of increased budgets and ever-increasing programs. Instead, it's a story of smarter spending, sharper focus and using benefits as a strategic tool to drive engagement, retention and purpose.

Our 2025 Benefits Trends Survey offers a comprehensive approach to understanding the future direction of an organization's benefit strategy. This year's survey delves into a wide range of topics, including the role of benefits within the organization, planned spending, priorities and effectiveness. It also explores communication and engagement strategies, the use of technology, financial management, vendor management and emerging trends such as AI in benefits support and support for specific employee groups.

Access global findings
  • Personalized scorecard

    Receive a best-in-class personalized scorecard to benchmark your organization's benefits strategies against your peers.

  • Insights into business issues

    Gain insights into the business issues shaping benefits strategies, such as aligning with company objectives and market trends.

  • Assess effectiveness

    Assess how well your current benefits strategy meets employee needs and addresses challenges like flexible work and talent competition.

  • Identify challenges

    Identify the most pressing challenges in managing benefits costs and risks, including rising expenses and regulatory changes and how to manage them.

  • Attract and retain talent

    Discover which benefits are most effective in attracting and retaining talent by understanding what employees value most.

  • Drive value from your benefits

    Understand how to get more value and better outcomes from your existing benefit spend.

Participants of the 2025 Benefits Trends Survey will receive:

  • A personalized scorecard to help benchmark against peers
  • The opportunity to meet with WTW to talk through your results and identify areas of development
Mock up of a Benefits Trends Survey scorecard showing the various elements of the scorecard.

Sample of a Benefits Trends Survey scorecard

Contacts

Photo of Jean Baptiste Kullmann

Jean Baptiste Kullmann

Commercial Director, Health and Benefits, France

Eva Liu, Head of Strategic Development and Southeast Asia (ex. Singapore), Health & Benefits, Asia Pacific

Eva Liu

Head of Strategic Development and Southeast Asia (ex. Singapore), Health & Benefits, Asia Pacific

Photo of Alexandra Lyner

Alexandra Lyner

Health and Benefits, Great Britain and Western Europe

Jeremy Povey

Jeremy Povey

Senior Consultant, Health & Benefits, CEEMEA

Raul Puchuri

Raul Puchuri

Health and Benefits, Latin America

Courtney Stubblefield, ASA MAAA. Santé et assurance collective, Amérique du Nord

Courtney Stubblefield, ASA MAAA

Health and Benefits, North America