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Article | Executive Pay Memo

Navigating pay transparency in professional services: Challenges and opportunities

By Sarah Huber , Kenneth Kuk and Benjamin Viney | January 7, 2026

Pay transparency and the EU Pay Transparency Directive present unique challenges to professional services firms.
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Pay Trends|Pay Transparency Legislation

Legislative momentum, shifting social norms and the proliferation of market data have evolved pay transparency from an HR initiative to a boardroom topic. The need to comply with multiple regulatory frameworks around the world and increased employee expectations have compelled organizations to take a more proactive approach to pay transparency.

The changing landscape of pay transparency

Organizations are responding to the regulatory requirements and increasing employee expectations by expanding pay-related communications, according to our 2025 Pay Transparency Global Survey results. Responding organizations plan to or are considering communicating pay ranges (28%) and average pay within the same category of work (42%).

On the regulatory front, the EU Pay Transparency Directive (“EUPTD” or the “Directive”), which is currently being transposed by each member state (more information here), is set to launch its first wave of regulatory requirements in June 2026. The requirements, at a high level, are summarized below.

June 2026

  • Pay structures must be underpinned by objective, gender-neutral criteria and levels; objective criteria must be agreed upon with worker representatives
  • Easy employee access to information on criteria used to set and progress pay
  • Disclosure of pay information to candidates; ban on asking about salary history
  • Employee right to request information on their own and others’ pay in the same employee category (requires analysis of gender pay gaps by worker category)
  • Relevant HR policies/governance updates, as well as training and awareness building for leaders, managers and HR

June 2027: Gender pay gap reporting for entities with 150+ employees takes effect

  • External report detailing entity-level gender pay gap
  • Internal report detailing gender pay gap by category of worker
  • Action plan for unexplainable gender pay gaps of 5% or more by category of worker and not remedied within 6 months

Note: Gender pay gap reporting for entities with 100 to 149 employees takes effect in June 2031.

While many details of the final transposed laws remain uncertain, compliance requires significant groundwork. Organizations need to spend time ensuring that they have (1) robust, objective job and rewards structures, (2) robust, objective HR policies and processes, (3) rewards data and analytics capability and (4) a clear and well-documented pay communication approach.

Implications for professional services firms

For professional services firms, the development of pay transparency and the Directive present unique challenges. Professional services firms often rely on cohort-based career progression models, which may lack defined, objective criteria as required by the EUPTD even though pay is technically very transparent.

Many firms do not have robust and consistently applied job architectures or career frameworks for non-client facing roles. The absence of defined levels and scope of responsibility makes it difficult to define “work of equal value,” which is a key element to conducting meaningful and defensible pay equity analyses.

Without a structure to effectively define “work of equal value,” transparency can serve the opposite purpose in exposing existing inequities rather than resolving them. Risk could be elevated for firms with open pay systems as well as transparent pay points and ranges without the underlying infrastructure to ensure fair pay and career decisions (e.g., a consistently applied, well-documented and effective performance management system).

Moreover, the business may be concerned about disclosure of pay ranges or structure because they are often closely linked to the firm’s billing rates, which are highly proprietary and often tied to a firm’s internal leverage model and confidential client agreements.

Other complexities regarding billing rates, such as staffing models, utilization targets and negotiated discounts, may result in further challenges in complying with transparency requirements. An unintended consequence of transparency mandates may be a shift in the professional services pricing model, requiring firms to rethink how they balance disclosure with client trust and competitive positioning.

The partner perspective

Partnerships have even more unique challenges. As firms move toward more transparent pay policies for employees, it may highlight the opaque nature (as many partners would say, a “black box”) of how many firms allocate earnings to their equity and income (salaried) partners.

This potential bifurcation risks undermining trust and culture in a partnership environment. And, while on the surface equity partners are not under scope of the Directive, there are two reasons why firms should examine the implications on partner earnings more closely.

First, partner earnings transparency has been a focal point since well before the Directive, including not only the outcomes of earnings allocation but also inputs (e.g., metrics, performance assessment), process (e.g., calibration, factors considered), and governance (e.g., approval process and authorities).

In WTW’s most recent partner earnings research report, we found that fairness in earnings outcomes and clarity in performance management are top concerns among partners of professional services firms. A robust and well-documented performance management process builds trust and leads to more defensible/fair earnings outcomes, an approach that aligns with the Directive’s requirement for easy access to information about the criteria used to determine and progress pay.

When asked what would most improve partner pay and performance, professional services firms indicated the following priorities:

  • Better performance management (64%)
  • Better ways of encouraging and rewarding collaboration (45%)
  • More transparency (42%)

Beyond pay transparency regulatory mandates, many partners expect clarity on how earnings decisions are made and the quantitative and qualitative criteria behind them. While quantitative goals such as sales, managed revenue and client billing may be measurable and more easily communicated, it may be more difficult to ascribe discrete values on qualitative contributions such as leadership, collaboration, people development and innovation.

With opaque earnings allocation systems, tension and mistrust build — especially when allocations do not meet partners’ expectations. With many partners increasingly willing to “vote with their feet” this is a pressing and growing challenge for firms to address.

Second, while partners are often categorized as owners of the firm and, therefore, potentially exempt from pay transparency legislations, the definition may not be as clear-cut as one would expect.

For example, non-equity or income partners often are referred to as salaried partners and, despite their partner status, typically are employees of the firm who would be subject to any employment-related regulations. And in some jurisdictions and under specific legal entity configurations, for tax or other reasons, even “equity partners” may be classified as employees and, hence, fall under the scope of pay transparency regulations.

Furthermore, the disclosure approach in one market/country may impact the communication approach to partners in neighboring markets and countries, which can introduce further complexities if EU member states adopt different rules beyond the Directive’s requirements. Getting the scoping of pay transparency right will require in-depth evaluation of each firm’s partnership structure and can be highly disruptive to the partnership if not handled with care.

Risks and rewards of transparency, and preparing for the future

Done well, transparency can be a competitive advantage, enhancing trust, improving morale and the firm’s ability to attract and retain top talent. Otherwise, it can erode morale, expose inconsistencies, draw legal scrutiny and negatively impact productivity and the retention of key partners.

With the first wave of the EUPTD requirements fast approaching in June 2026, firms with operations in the EU, even in locations where transposition is delayed, must begin to prepare. This means:

  • Building clear job frameworks and leveling systems; both are essential and called out by the U.S. Equal Employment Opportunity Commission (EEOC) and EU Pay Transparency Directive as a requirement to support the identification of roles that are performing “work of equal value”
  • Ensuring rewards data is accurate and available across the organization to prepare the required disclosures and analytics; the EU requirements cover more than just pay data and include the gathering of benefits values and working hours to respond to average pay level requests and future gender pay gap reporting.
  • Auditing pay equity across all roles and developing a regular cadence for conducting these analyses to build comfort prior to required external reporting
  • Ensuring performance management systems are fair, consistent, data-driven and understood so that employees have access to information on criteria used to assess performance and progress pay
  • Aligning expectations for transparency across cohorts (e.g., equity vs. salaried partners, partners vs. staff) and markets
  • Reviewing the scope of pay transparency regulations on your firm; this may require in-depth evaluation of each firm’s partnership structure to determine who is considered an “employee”
  • Assessing impact of compliance with pay transparency laws on (1) financial arrangements with clients and (2) the firm’s ability to price work appropriately without disclosing proprietary trade information
  • Equipping leaders and line managers to have confident, informed conversations about pay
  • Planning pay program communication and required disclosures; perform dry runs before the Directive goes into effect to ensure a smooth process

Authors


Associate Director, Work and Rewards
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Senior Director, Work and Rewards
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Senior Director, Work and Rewards

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