As business leaders take stock of a previous year of growth among volatility, they look forward in 2024 to a year of significant, potential change on multiple fronts. Five trends will challenge boards and senior management teams to continue their growth trajectory and find opportunity while managing risks amid instability.
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At the outset of 2024, there exists debate over whether VUCA (volatility, uncertainty, complexity and ambiguity) or BANI (brittle, anxious, nonlinear and incomprehensible) are appropriate descriptions of the current environment (often now associated with a utopian versus dystopian mindset). Effective leaders focus on strategies that allow them to operate and grow in an ever-changing environment, setting the stage for new challenges and opportunities.
A version of this article originally appeared on Forbes on January 8, 2023.
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