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Press Release

Employers in the Benelux fear struggles both to attract new staff and to keep their existing people

March 7, 2022

Successful firms need to rethink their total rewards strategy to stand out in a tough labour market
Work Transformation|Ukupne nagrade
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BRUSSELS, March 7, 2022 — Over seven out of ten businesses in the Benelux (73%) expect problems attracting new employees this year - almost double the 35% who had issues in 2020, according to research by WTW, a leading global advisor. And almost six in ten firms (59%) think it will be tough to retain their workers this year, a big increase from 22% in 2020.

The findings of the Reimagining Work and Rewards Survey from WTW (formerly Willis Towers Watson) shows that the problems are particularly acute in digital roles, where 91% of respondents struggle to attract or retain those with skills like cyber security, data analytics, and UX. Over half (56%) say they have labour supply issues for sales roles.

The upheaval of the pandemic has driven huge changes in the way businesses operate. While a quarter (27%) think they will reach their ‘new normal’ in working practices by Q2 this year, almost a fourth (23%) do not expect the situation to settle until 2023 or later.

Angel Hoover, Head of Benelux, WTW, said: “Companies in every industry are under significant pressure to adapt to a new business environment and sweeping workforce changes. There’s no greater challenge at this moment than hiring and retaining workers. Unfortunately, the recent survey results show that organisations think the situation will worsen, especially for those with digital skills.”

Just 14% of companies in the Benelux have clearly differentiated their total rewards offerings from those of their competitors. And only 19% effectively communicate their total rewards strategy to their own staff, so that they understand and appreciate the full offering.

The survey also showed that high-performing organisations are more likely to reset their total rewards philosophy, which covers pay, benefits, career and wellbeing. Many want to put more emphasis on supporting employees to grow their careers within the business.

Ludovic Wollf, Senior Director Work & Rewards, WTW, said: “In this ultra-competitive job market, it is important to stand out as a company. Differentiating the total rewards offering is a way to do that. For organisations this is not simply asking ‘how much should we pay?’, but ‘how should we be rewarding our employees?’ This includes an increased focus on non-financial elements such as career progression.”

“The Great Resignation is well underway, but organisations can take tangible actions to win the talent race. These include identifying new sources of talent, reskilling and upskilling, optimising job design, resetting their total rewards strategy, and delivering a more robust career experience for employees.”

About the survey

A total of 1,650 worldwide employers, including 37 from the Benelux, participated in the 2021 – 2022 Reimagining Work and Rewards Survey, which was conducted between 28 October and 10 December 2021. Respondents employ 11.9 million employees.

About WTW

At WTW (NASDAQ: WTW), we provide data-driven, insight-led solutions in the areas of people, risk and capital. Leveraging the global view and local expertise of our colleagues serving 140 countries and markets, we help organizations sharpen their strategy, enhance organizational resilience, motivate their workforce and maximize performance.

Working shoulder to shoulder with our clients, we uncover opportunities for sustainable success—and provide perspective that moves you.

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